Marketing & SEO
Marketing and positioning are just as important as web site design and content. A web site with perfectly executed design and content will fail to meet goals and expectations if not properly marketed. We stay abreast of the latest standards and strategies to maximize exposure of your web site to your target audience. Cyberlaunch takes extra measures to ensure a relevant, productive listing on the top engines, such as: Google, Yahoo, and industry specific directories. And, we do this on the up and up — we do not employ "black hat" methods, which can cause your site to be banned from the search engines. Better safe than sorry.
Cyberlaunch will, with competitive research and your help, determine the appropriate keywords and phrases to reach the market you desire. We also research the frequency of searches for keywords relevant to your site to best determine on which terms to place emphasis.
Many search engines now offer pay-per-click, paid inclusion as an option, or are strictly paid inclusion. We can let you know what these costs are and, based on your market and budget, what will best suit your needs.
In addition, within our maintenance program, Cyberlaunch tracks search engine relevance, evaluates placement (changing and adjusting your keywords as needed) and resubmits your site when necessary. Our submission service is included as an integral part of our site development... it's not an afterthought... it's not an additional cost. After all, it doesn't matter how great your site looks or how well it functions if no one can find it.