Programming Languages and Technologies:
HTML, XML, XHTML
In the beginning, web sites were composed primarily of HTML. Now, there are so many options when it comes to web site development... and it all depends on what your particular needs are. Also, there are some languages that work better than others. Some languages have come and gone, but the underlying factor to all is basic HTML.
ASP and PHP
ASP and PHP provide customization and interactivity, such as collecting data from visitors or displaying account information.
ASP (Active Server Pages) is a Microsoft server-side script engine for dynamically-generated web pages.
PHP is a widely-used general-purpose scripting language that is especially suited for web development and can be embedded into HTML.
Just two of the languages that allow for greater usability and personalization of your visitor's experience. One good application is using one of these languages to develop a roll-over or drop-down navigation system, which, when done properly, will enhance the user's experience.
CSS (Cascading Style Sheets)
CSS (Cascading Style Sheets) lets you easily control the look of your entire web site from a central file. This includes color schemes, font styles and sizes, and many other design aspects of your site. As the CSS is one file, it is easily and quickly modified, saving time with ongoing updates and management of your site. Also, as consistency is so important, a CSS insures that the look and feel of your site is consistent from page to page.
Flash allows for interactive menus, animated presentations, and interactive tools. However, we recommend not placing a Flash animated intro. Statistics show that visitors don't want to watch it so you might as well save your money. Also, a site done entirely in Flash is usually a nuisance - it does not allow visitors to navigate through your site as they wish, nor find the information they want quickly. That said, there are many uses for Flash that do enhance the user's experience.