Web Site Marketing Services:
Search Engine Optimization (SEO) and Directory Submission
There are so many factors that go into effective "organic" search engine positioning. It's not just proper site structure and visible copy. It is also the underlying tags, following each of the search engines own guidelines, manually submitting (search engines do *not* like automated programs), and on-going tracking, analysis, and refinement... and more. There are no "tricks" or "cheats" — using under-handed methods can get your site dropped, even banned from listings. Cyberlaunch understands what it takes to get your site the rankings it deserves, in the proper way, and to keep them there.
CPC (Cost-per-Click) Campaigns (Yahoo/MSN, Google AdWords, etc.)
Cost-per-Click (CPC), or Pay-per-Click (PPC) are a great way to jump start and enhance your web exposure, especially since organic search engine listings can take up to 3-months to appear. The great thing about CPC is that you only pay what you bid for a term, and you are only charged if someone actually clicks thru to your site. Cyberlaunch will research your industry, your competitors, and market, and provide a recommended list of key terms to bid on and associated budget. Or, if you have a budget in mind, we can provide you with a plan to get the best bang for your buck.
Social Media & Networking
Social media has become the fore runner in distributing information on the internet. It is quick and easily accessible. Although it started out as a tool for people to keep in touch with one another, it has fast become one of the most important applications for business marketing.
There are quite a number of social media sites. The most popular being Facebook. That said, they all have the same basic function — to disseminate information. From a business perspective, social media is not only a way to get information to your current clientele, but also to expand your market base.
For example, on Facebook you can set up a business page and request followers. With this, you can communicate with your followers as frequently as needed - whether that be to let them know of a new product or service, a current special, or simply to maintain customer contact, thereby increasing retention.
You can also buy ads. These ads, due to the demographics that are collected when someone sets up a page, can be specifically targeted to even the smallest of groups. Your ads can be served based on location, age, education, gender, marital status, hobby interests, music and entertainment preferences, birthdays, and pet owners. A smaller, targeted group, a group actually interested in your product or service, is highly effective in gaining new business.
There are also many business networking sites, such as Linked In and Guru. These sites allow you to post your business information. Users go to these sites to search for services. Users can search for your type of business and will be lead to you, as long as you have a well defined page.
Cyberlaunch can assist you with setting up social media sites, recommending what will work best for your business, helping with content, creating and placing ads, and ongoing maintenance. Although a social media page is easy to set up, for a business there is more to consider, such as initial content, frequent updating, and interacting with your business web site.
Market and Competitive Research
Whether you're testing the waters to see if your new idea is plausible, or looking to increase your current foundation, Cyberlaunch can provide competitive research and analysis, to assist in your decision.
Marketing Plan Development and Implementation
You've determined your idea is marketable, or you've decided, after testing the waters that it's time to "roll out." Now what? Working with you and your goals, Cyberlaunch can develop a plan to market your site, idea, product or service. We can help you develop a budget and discuss realistic expectations. We can provide a marketing plan for you to implement yourself, or see it through for you, and even provide on-going tracking and analysis.
Traffic and Market Evaluation
You're not getting any traffic... or you're getting a lot of traffic but no leads/sales — what gives? It could be any number of things. Traffic and market evaluation are probably the most overlooked aspect of a successful web site, yet the most important. With the proper tracking tools, which we can provide, you'll be able to follow your visitors from entrance to exit, where they came from, what they did on your site and for how long, and, with proper analysis, why they left. This is invaluable information to determine why your site is not working and what you need to do about it.
Ad Creation and Placement
If you have a marketing plan in place, Cyberlaunch can assist you with ad creation, from graphics to effective copy. We can also assist you with placement, budgets, and on-going analysis.
Newsletter and/or E-mail Creation and Promotions
E-mail promotions and newsletters, used properly, can be a very effective and efficient marketing tool. "Properly" is the key word. Spamming, "loaded" (too much information) emails, and poor design can cause any email campaign to fail. Cyberlaunch not only has the design experience to help you effectively serve your message, we also provide tracking and analysis of your email campaigns.
